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We all start a business mainly for 3 different reasons: Freedom, Finances, Family time... I call them the 3 FsBut then while chasing their dreams, many small business owners find themselves stuck at a point and that causes Frustration. Remember Frustration causes Victimization , which causes Exaggeration. That's because most of us are just Business owners...not Business builders. By that I simply mean: Do your business owns you or Do you own your business? While the terms are often used interchangeably, they represent distinct approaches to running a business.<h2>Check this out:</h2>1. A business owner believes that having a great product or service is enough to achieve success. In such a competitive market, your business would not even been heard of if that's your only strength.A business builder strongly believes in Sales and Marketing, and establishes predictable ways to acquire new customers, they don't just rely on free ventures and referrals.<figure id="figure-umoet1ensam07i7ajl"><img id="umoet1ensam07i7ajl" src="https://cdn.durable.co/blocks/218vjPTf7xZNFlbSsabNarVNAUHBIEyOtplpLZt3glrdRVLSdRnpAJED5ghWqzng.jpg" alt="business owner" title="business owner" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 45% 45%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="45%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/218vjPTf7xZNFlbSsabNarVNAUHBIEyOtplpLZt3glrdRVLSdRnpAJED5ghWqzng.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 45% 45%;"></figure>2. A Business owner gets stuck in the hamster wheel of activity, just working the daily tasks that just have to get done.A Business builder is focused in understanding their market's pains, fears, hopes, dreams and desires.As a matter of fact, a business owner litterally just creates a job for himself.<figure id="figure-tia4lom21am07i7bj0"><img id="tia4lom21am07i7bj0" src="https://cdn.durable.co/blocks/24wMqxnQNfVhPH3k4TqjsyVK3abpOV0Of1pyVPXSzo2oynPFxX1v5TMzrVtxPUze.jpg" alt="business meeting" title="business meeting" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24wMqxnQNfVhPH3k4TqjsyVK3abpOV0Of1pyVPXSzo2oynPFxX1v5TMzrVtxPUze.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>3. A business builder understands that it's completely useless for him to have great product or service if he can't effectively communicate its value to the market. It's not about what you say, it's about what the other person understands. A business owner, trapped in the daily activities, tend to neglect his ways of communicating the value of the product or service.Effective advertisement is not one of the way out, it's the only way out!<figure id="figure-oc1p5c40ubm07k9th7"><img id="oc1p5c40ubm07k9th7" src="https://cdn.durable.co/blocks/36ramtWvjCUeSwaX8jbyI4rueQTw7vroe4AOyGl4JSIi0qIgFYEp9LARaM6Hmkit.jpg" alt="Public information board with blurred vehicles in high speed" title="Public information board with blurred vehicles in high speed" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/36ramtWvjCUeSwaX8jbyI4rueQTw7vroe4AOyGl4JSIi0qIgFYEp9LARaM6Hmkit.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Which One Are You?</h2>Understanding whether you are a business owner or a business builder can help you make better decisions for your business. If you prefer stability and managing existing operations, you may be a business owner. If you are driven by growth and innovation, you might be a business builder.Neither one is better than the other, just make sure you are not confused and choose which one you want to be based on your goals and aspirations.If you're a business builder with a strong focus on Marketing and Sales but you're challenged on how to communicate your marketing tools, click <a data-mce-href="https://atlanticexposureinc.com/" href="https://atlanticexposureinc.com/" target="_blank" rel="noopener">here </a>to learn about our Outdoor Advertisement services.<figure id="figure-o4zdrc59hpm07i7d60"><img id="o4zdrc59hpm07i7d60" src="https://cdn.durable.co/blocks/20c0iOz33utp3wNBldRsxifCAuxRxHoApvU3ILtKANHkRhb0smFPNzfM6b940Qus.jpg" alt="entrepreneur working" title="entrepreneur working" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Our Mobile Billboard" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/20c0iOz33utp3wNBldRsxifCAuxRxHoApvU3ILtKANHkRhb0smFPNzfM6b940Qus.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Our Mobile Billboard</figcaption></figure>

Are you a Business Owner or a Business Builder....number 2 is mind-blowing!

<h2>Understanding that One reason</h2>Besides having a good price and quality product or service, there is one thing that most small business owners lack or just refuse to work on...No matter how low your prices are, you can't compete with the big brands anyway, they can lower their prices to a level that if you try to match that, you will go out of business very quick! <figure id="figure-54f0175gklznikfsi"><img id="54f0175gklznikfsi" src="https://cdn.durable.co/blocks/30ifCXQ50lNVGxhNRG133yHEr6x9UO3pIH1F8o0cvNV0OMTxqXZFIoGxnfDc91pO.png" alt="target-audience" title="target-audience" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/30ifCXQ50lNVGxhNRG133yHEr6x9UO3pIH1F8o0cvNV0OMTxqXZFIoGxnfDc91pO.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>This is what you need...</h2>After analyzing Businesses that have failed we came to realize that they all had one thing in common, they did not have an actual budget for Advertisement.Effective Ads is the one thing your business needs to generate new leads.Most small businesses refuse or sometimes even take pride in not spending money for advertisement.Now why we say Effective Ads is because you need to generate the right ads to the right prospects. Let's break this down...There are 3 Types of Prospects:- Prospects in Buy mode: These people know they have a need and are willing to buy now. But unfortunately they only represent 3% of your prospects. And Most ads are usually targeting those people and that's unfortunate because if everyone in your industry just focus on that 3%, needless to say that it's going to be very competitive.-Prospects in Awareness stage: These people are awared that they have a need but just not in a rush or shopping around until they get the best deal. They represent 37% of your prospects.-Cold Prospects: These people don't actually have a need or don't know they have a need yet. They represent 60% of your prospects... great potential there.But as we mentionned, you need to generate the right Ads for the right Prospects, and unfortuantely most small businesses only create content that is designed just for Prospects in Buy mode and will pass that message to Cold prospects. Now they're disappointed because they didn't get the result they were expecting. You will always be disappointed if you use the same Ads channels for all 3 types of Prospects!<figure id="figure-ribh4649plznikifj"><img id="ribh4649plznikifj" src="https://cdn.durable.co/blocks/2bNu9KRnqxGc9j181mPhjr3m8KvNPRVwMnIMpZiOsDOTD6WYctfxjcxGUIyMkPc4.jpg" alt="email-marketing" title="email-marketing" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2bNu9KRnqxGc9j181mPhjr3m8KvNPRVwMnIMpZiOsDOTD6WYctfxjcxGUIyMkPc4.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>"If you're solely relying on free traffic, refferals, joint ventures, or other channels like these, then you don't have a predictable and dependable way to grow your Business.&nbsp;You're simply at the whim of whatever fate drops in your lap. However, generating a return on investment from paid advertising is like pulling a lever and having cash drop into your account. It's predictable, repeatable and scalable." - Sabri Suby <h2>Utilizing Paid Advertising</h2>First off, if you can't pay money to acquire a new customer, then you don't have a Business.When it comes to paid advertising, platforms like Google ads, Facebook ads, Instagram ads are a great start. When done right, these channels can bring you lots of new leads, but very few businesses can actually put together a content that will make people stop scrolling and pay attention to their ads.That's why Outdoor advertisement is what will make you rise above your competitors, because on top of being in their feeds now you're in their day to day environment. When they're home, you're in their phones, and when they go out you're in their surroundings as well. That's how you will turn a cold prospect, someone who is completely not interested in your product or service into a valuable and repeated customer.&nbsp;Now you may say "Hey if someone has really a need for my product, I wouldn't need to do all that". Yes that's right, but the goal is not to only reach the 3% of Prospects (Buy mode prospects). You want to tap into the remaining 97% which represents the Awareness stage and Cold prospects. That's where the money is!<figure id="figure-bm4qua6wp5blznmf2dj"><img id="bm4qua6wp5blznmf2dj" src="https://cdn.durable.co/blocks/254cOflV4kpu2Lde94fVy1WiltMiSOGQ6eamjo6801Ck4wZrm5J6J6fuA2sBOIFr.jpg" alt="Outdoor billboard mockup on blue sky background" title="Outdoor billboard mockup on blue sky background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Our Mobile Billboards" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/254cOflV4kpu2Lde94fVy1WiltMiSOGQ6eamjo6801Ck4wZrm5J6J6fuA2sBOIFr.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Our Mobile Billboards</figcaption></figure><h2>Conclusion</h2>In conclusion, just remember there are 3 types of prospects and you can't approach all of them the same way.&nbsp;Paid advertising is the way out, online advertising mixed with outdoor advertising is the best combination for your business to tap into all 3 categories of prospects and generate new leads for your Business.Online Ads + Outdoor Ads = Effective Ads.Click<a data-mce-href="https://atlanticexposureinc.com/quote-builder" href="https://atlanticexposureinc.com/quote-builder" target="_blank" rel="noopener"> here</a> to get a free quote for your Outdoor Ads.

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Are you a Business Owner or a Business Builder....number ...

This is the 1 main reason why your business can't generat...